Strategic by instinct.
International by design.
Profile Raising international is a strategic communications consultancy working with leading institutions in finance and tech from around the globe. Clients come to us when the stakes are high, and clarity is critical. We bring senior thinking, sharp execution, and a calm, focused approach to the moments that shape reputation. From award wins to investor credibility, we deliver work that cuts through.
Strategic. Senior. No noise. Just the right things, done properly.
Why clients choose us
Reputation is shaped in moments. Whether it’s winning an industry award, launching a brand, delivering a high-stakes message or navigating complexity, how an organisation communicates in those moments defines how it is remembered.
PRi helps clients succeed in those moments and build the visibility, credibility, and influence that lasts. With strategic clarity, senior execution, and complete discretion, we deliver communications that shape reputations, not just perceptions.
How we work
We work lean and think fast, with senior expertise at every step. There’s no noise, no padding, just sharp, high-impact communications, delivered by trustworthy experts who know what matters.
We embed quickly, operate as an extension of your team, and deliver with precision. Our trusted network includes award strategists, editors, messaging consultants and designers, all aligned around one principle: do the right things, properly.
Our brand pillars
Strategic
Every submission, message, or brand asset is shaped for the right audience, with intent, precision, and impact.
Rigorous
We combine deep research, sharp writing, and data-led insight to craft award-winning narratives that answer the brief.
Connected
We tap into a trusted network of editors, former judges, marketing and social media experts, creative designers, and insiders to bring fresh intelligence and accelerate results.
Discreet
We operate with complete confidentiality, protecting sensitive materials through secure workflows and disciplined protocols.
Results-orientated
With a 90%+ success rate in global awards and repeat wins for clients, our work is judged by outcomes, not volume.
Strategic direction
Max Richardson founded Profile Raising international after nearly two decades working at the intersection of corporate communications, international marketing, and brand strategy. Across sectors including banking, energy, infrastructure and AI, he has helped clients win awards, influence stakeholders, and build reputations that last.
Frustrated by exceptional work going unrecognised, he launched PRi to offer something sharper: a consultancy that blends strategic insight, insider networks, and creative execution, with the discretion and clarity senior leaders expect.
Max has worked with organisations of all sizes, from early-stage ventures to FTSE 100s, delivering high-impact communications in Europe, Asia, Africa, and Latin America. He is fluent in English and German, studied Spanish and Chinese, and holds a Master’s in Translation and Intercultural Communication and an MBA in International Marketing.
A Fellow of The Chartered Institute of Marketing, a Freeman of the Worshipful Company of Marketors, and a member of the German-British Chamber of Industry and Commerce, Max brings a global perspective, creativity, and editorial precision, along with a talent for connecting people, ideas, and opportunities. Clients value his clarity, energy, and ability to lead complex projects with confidence and care.
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